Sustainable Creativity
Brand Launch: Recyclobot
What is a “Recyclobot”?
Recyclobot is a hypothetical company, created to enhance my logo design and design process skills. The prompt given was that Recyclobot is a monthly subscription box geared towards parents of children aged 6-10 years old. The boxes will be received at random or by choice and will contain totally recyclable materials and/or household items that can be used to create the robot featured on the cover of the box. The purpose of Recyclobot is to evoke creativity in children and help them enhance real skills such as using scissors, glue sticks, tape, and more, as well as to learn how to build and follow instructions.
Process Summary
This project was composed of many steps including physical invention, logo design and poster/typography design. First, I had to come up with an idea and successfully piece together a robot out of fully recyclable materials and household arts and craft supplies. The next step which revolved around creating a logo for the hypothetical company was quite challenging, but well executed by the end. The final step included designing the front and back of an instructional poster which would double as a fact sheet.
Supplies Included:
– 1 Medium sized cardboard box (body)
– 2 Small sized boxes (feet)
– 1 Small box with a cover (head)
– 1 Extra small box (neck)
– 4 Paper towel tubes (arms and legs)
– 2 Medium googly eyes
– 1 Pack of rainbow pipe cleaners
– 1 Paint brush
Supplies Not Included:
– Double sided tape
– Masking tape
– Acrylic paint
– Scissors
Logo Design Process
- Font: Kallisto
- Key features: wired neck, filled in pupils, solid coloring
- Font: RooneySans
- Key features: wired neck, green color, overlapping, adjusted typography
- Fonts: RooneySans + Sirenia
- Key features: rainbow, separation between type & art, combined fonts, solid color robot, simplified neck, pupil shine
- Fonts: Same as V3
- Key features: simplified color pallet, hallow face, pupil shine, typography adjustment