Energy Drink Refresher

Developing and Branding for a Product “Lumine”

From start to finish, Lumine was brought to life by my creative visions and graphic design abilities.

Step 1: Sketching

After brainstorming a heap of names for a brand new energy drink refresher, I settled on “Lumine” It sounds refreshing, bright and feminine, so I began sketching some logo ideas.

Step 2: Vectorizing

After I had some sketches, I started to bring them to life in Adobe Illustrator. As I knew that I wanted to gear Lumine to the feminine audience, I knew I needed a friendly, rounded and inviting font so I went with “Ice Cream” and chose an equally as inviting secondary font called “Cocon Pro.” After changing the staggering and overall design of the logos depicted below, I settled on the last option for the final look.

Click to Enlarge

Step 3: Can Design

After finalizing the logo, it was time to start designing the cans that the beverage would be sold in. I decided to start with four flavors that would have the respectively colored logo with it. Take a look below.

Strawberry
Orange
Grape
blueberry
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