Redesigning Ritual Cafe’s Logo

I chose to redesign the logo for Ritual Cafe for several reasons. One of the reasons being that they are local to my school, so I could reach out to them with my proposal, and I thought that the logo could use more personality and uniqueness to it to help them stand out from the hundreds of other pre-existing coffeehouses around. My design idea started with picking a typeface that would be memorable but still remain bold. I then decided to interpret the word “ritual” as something that a person does daily. In this specific case, I chose to represent “ritual” with a sun icon- this cafe is only open until 3pm and they primarily sell breakfast food and drinks so I knew it would be suiting. To create contrast from their name and their tagline, I chose a different, but still unique and personality filled font.