For the brand launch of TheSkapoos’ Workshop, I led a comprehensive creative project that established the company’s full visual identity and digital presence.

I began by developing the logo, which served as the foundation for the brand’s aesthetic direction. From there, I designed supporting collateral including business cards, thank-you cards, sticker decals and packaging concepts that would reinforce the brand consistency.

In addition, I produced and edited product photography to showcase the craftsmanship of their handmade jewelry, and created a detailed brand styleguide to ensure cohesive application of visual elements moving forward. To complete the brand launch, I designed and developed an e-commerce website as well as set up Google Ads, Google Merchant, Google Search, MailPoet and WooCommerce. This provided the client with a seamless platform to market and sell their items online.